Company: visitBerlin (Berlin Tourismus & Kongress GmbH) // vB logo

Work (examples below):

Blogger Relations: Developed and reviewed the destinations blogger relations strategy

  • Planned and organized networking events for the local & international travel blogger community
  • Represented the company at conferences (e.g. Social Travel Summit), fairs (e.g. ITB) and networking events (e.g. Travel Massive)
  • Project Management: Organized over 300 successful journalist & blogger trips to Berlin & worked with over 400 journalists
  • Consultant for media/ blogger projects: Developed manuals and guidelines for strategic partners; Liased and connected with local touristic partners
  • Freelance: Representation at PR & Networking events in France // promotion of annual project Pop into Berlin

Example Blogger Projects:

  1. Blogger Campaign: Urban Adventures with Marco Buch (Life is a Trip), Christine Neder (Lillies Diary), Felicia Hargarten (Travelicia), Steven Hille (Funkloch) and Matze Schmidbauer (Pommes gibt’s immer)
  2. Blog Trip: Berlin 25 Years Later 
  3. Blog Trip: Going Local Berlin 
  4. Blogger Campaign: The Big City Challenge with Bjorn Troch a.k.a. The Social Traveler

Examples of the articles generated: 

Australia_Ben Groundwater_Traveller: The best place in the world (also appeared in Sydney Morning Herald, Sun Herald, Brisbane Times)
Australia_Louise Southerden_Traveller: Falling in Love at Second Sight
Australia_David Whitley_Traveller: Berlin Food and Bike Tour
Australia_Damien Woolnough_ELLE Magazine: Spotlight on Berlin
Canada_Lucas Aykroyd_Ottawa Citizen (and more): Deutschland delivers some fun
France_Marie Raymond + Guillaume Flandre_Merci Pour L’Adresse: Radicalement Berlin
France_Martine Guilcher_Magcentre: Berlin se souvient
India_Lakshmi Sharath_Yahoo Travel: When the Wall came down
Sweden_Leon Grimaldi_Edge Magazine: Berlin – Glas och Beton
UK_Cass Horowietz_About time magazine: Weekend Guide Berlin
UK_David Whitley_Journey’s Magazine: Ghostly Path
UK_Nathan Morley_DW: Memories of another time
USA_Nancy Trejos_USA Today: Berlin – European Capital of Cool
USA_Alec Lobrano_Saveur Magazine: Berlins Green Party
USA_Alec Lobrano_Organic Life: Organic Berlin
USA_Gretchen Strauch_Rick Steves Guidebook: Germany
Blogs & Vlogs
Australia_Brooke Saward_World of Wanderlust: Berlin (various articles)
Belgium_Bjorn Troch_The Social Traveler: The Big City Challenge  // Mission Berlin
Brasil_Elisa and Rodrigo_Canal Alemanizando: Various videos about Berlin
Canada_Samuel_Nomadic Samuel: 25 Things to do in Berlin
Canada_Audrey Bergner_That Backpacker: Berlins Museum Island – the ‘it’ place for art lovers 
France_Lucie Aidart_Voyages et Vagabondes: Visiter Berlin Local
France_Virginie Lalere_A Taste of my life: Berlin East Side
Germany_Felicia Hargarten_Travelicia: Die coolsten Adventures in Berlin
Germany_Sebastian Canaves_Off the Path: Berlin (various articles)
Italy_Margherita and Nick_The Crowded Planet: Art in Berlin with my Mum
Italy_Fabio Sconce_Bambini con la valigia_Teufelsberg // Come Vivere a Berlino >> Link1 & Link2
Mexico_Raphael Alexander_Journey Wonders: German Reunification and the Berlin Wall
UK_Rebecca Enright_Borders of Adventure: Understanding the Blurred Lines of Berlin…
UK_Lory Arnold_Wild and Grizzly: Postcards from Berlin
USA_Marko and Alex_Vagabrothers: East Berlin – 25 Years after the fall of the Wall
USA_Camille Willemain_This American Girl: Badass Berlin
USA_Adam Groffman_Travels of Adam: Berlin (various articles)
USA_Dan and Audrey Scott_Uncornered Market: Berlin travel: a beginners guide