Hello! Great to welcome you on my site! I am a Berlin-based blogger relations coach, digital content creator and trend scout for people or businesses in the travel and lifestyle sector. Areas I’m specialized in and strongly care about:
Destination Marketing / Urban Lifestyle / Sustainable Travel & Green Concepts / Food & Healthy Lifestyles / Creative Entrepreneurs & Digital Nomads / Social Businesses & Change Makers.
Having graduated in tourism management in the UK, I turned my passion into a career and moved back to the place that truly inspires me: Berlin. Working with journalists and bloggers from all over the world gave me a chance to help creating many beautiful stories about this city. After experiencing both the upsides and the challenges of promoting one of the most popular city destinations in Europe, I feel that I have a lot of knowledge to share with you.
I am an energy bundle with a passion to connect people and brands, helping to create valuable content and long lasting relations on both sides.
I would love to work with you and help spreading the word about your destination, your brand or your products. If you think we could be a good match, I’d be very happy to hear from you!
I consulted, guided and sensitized journalists and influencers for new trending themes, e.g. the Berlin food scene, creative industries, upcoming districts and eco-hip lifestyles.
I built up/ widened the company’s network of bloggers and influencers, created events and campaigns and helped to establish new concepts and standards.
I performed as a speaker in panel discussions at major trade events like ITB, stood ready as an interview partner and gave workshops at meetups and at the DNX Berlin. Generally, I acted as a consultant and mediator for hotels, tour guides and other touristic partners.
Content creation and storytelling have become integral to my work from both sides – brand/organization and creator. I have been texting and copywriting for travel websites, tourism portals, city guides, blogs, newsletters and social media channels. As blogger campaigns and social media are tightly linked, I naturally developed good skills in social media marketing, too.