travel & lifestyleBlogger Relations Coach, Content Creator, Consultant

About Me

/Who is Claudi Sult

Hello! Great to welcome you on my site! I am a Berlin-based blogger relations coach, digital content creator and trend scout for people or businesses in the travel and lifestyle sector. Areas I’m specialized in and strongly care about:

Destination Marketing / Urban Lifestyle / Sustainable Travel & Green Concepts / Food & Healthy Lifestyles / Creative Entrepreneurs & Digital Nomads / Social Businesses & Change Makers.

Having graduated in tourism management in the UK, I turned my passion into a career and moved back to the place that truly inspires me: Berlin. Working with journalists and bloggers from all over the world gave me a chance to help creating many beautiful stories about this city. After experiencing both the upsides and the challenges of promoting one of the most popular city destinations in Europe, I feel that I have a lot of knowledge to share with you.

I am an energy bundle with a passion to connect people and brands, helping to create valuable content and long lasting relations on both sides.

I would love to work with you and help spreading the word about your destination, your brand or your products. If you think we could be a good match, I’d be very happy to hear from you!


/Sign up to the inner circle

Let’s keep in touch!

Once a month, I’ll update you about interesting campaigns, projects,
destinations and new trends in Berlin and worldwide.

There’s always room for a story that can transport people to another place.

- J.K. Rowling -


/What I do

Content Marketing is today’s buzzword – and with good reason. Delivering top-notch content that your users can easily find, freely consume and that adds value to their lives really makes the difference. It constantly attracts new customers. It keeps the old ones loyal to you and your brand. It makes them come back. And it motivates them to tell their friends. Especially if your core business lies in the tourism, travel and lifestyle sector, your content has to engage peoples‘ emotions and their imagination. The best way to achieve this is to tell them a story they can relate to. Start telling your story – I help you!



Support in Building your Longterm Blogger Relations Strategy/

Help with Organizing Blog Trips and Finding the right Travel Bloggers for your Campaigns/

Elaboration of Trending Themes for Your Destination/

Liasing with Blogger Collectives and Top-Influencers from the International Travel Blogger Scene/

Monitoring of the Social Media Output 



Original, compelling and engaging content in both English or German for:

Your Travel-, Tourism- & Lifestyle Related Website or (Corporate) Blog/

Your Social Media Channels (Facebook, Twitter, Google+, Instagram, Youtube)/

Your Newsletter/

Your eBook, Online Brochures & more…



In-House Coaching for your Team/

Small-group Workshop Events for your Partners/

Public Speaking at Events, Talks, Panels and Conferences/

MAIN topics: Blogger Relations & Influencer Marketing, Creating a Buzz for your Destination, Attracting New Markets

OTHER: New Trends in Tourism i.e. Sustainable Travel & Going Local, Digital Revolution in Travel


3years of experience
300projects completed
2088hours of work
792cans of coconut water


/Work done so far

My time at the Berlin Tourist Board provided me with pro skills in marketing a major destination, realizing hundreds of successful PR projects and building up a strong understanding of the international travel media landscape. This included scouting the latest travel trends, liaising and negotiating with touristic partners and the visiting media and cross-managing various projects and campaigns at the same time.

I consulted, guided and sensitized journalists and influencers for new trending themes, e.g. the Berlin food scene, creative industries, upcoming districts and eco-hip lifestyles.

I built up/ widened the company’s network of bloggers and influencers, created events and campaigns and helped to establish new concepts and standards.

I performed as a speaker in panel discussions at major trade events like ITB, stood ready as an interview partner and gave workshops at meetups and at the DNX Berlin. Generally, I acted as a consultant and mediator for hotels, tour guides and other touristic partners.

Content creation and storytelling have become integral to my work from both sides – brand/organization and creator. I have been texting and copywriting for travel websites, tourism portals, city guides, blogs, newsletters and social media channels. As blogger campaigns and social media are tightly linked, I naturally developed good skills in social media marketing, too. 


80%Networking & Building Relations
90%Project Management
85%Texting & Social Media
75%Coaching & Speaking


/Get in touch with me

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