Hello! Great to welcome you on my site! I am a Berlin-based copywriter, communication advisor & consultant for businesses in the sustainable lifestyle and travel sector. Areas I’m specialized in and strongly care about:
Sustainable Tourism / Eco Lifestyle / Social Business & Green Startups / Urban Trends / Food & Health / Mindfulness / Zero Waste / Digital Nomads & Entrepreneurship
Having a degree in sustainable tourism, I turned my passion into a career and moved back to the place that truly inspires me: Berlin. Working with journalists and bloggers from all over the world gave me a unique chance to unleash lots of enticing stories about this city. After experiencing both the upsides and challenges of promoting one of the most popular city destinations in Europe, I decided to focus on representing the city’s creative eco scene, engaging locals, expats & travelers with sustainable brands and businesses in Berlin and beyond.
I am a green lifestyle enthusiast, urban trend scout & energy bundle with a big passion to connect people and brands, helping to create valuable content and long lasting relations on both sides.
If you are a sustainable business, social entrepreneur or a destination eager to develop & communicate your efforts to make a positive impact, it’s time to spread the word – and I’d love to help you with that. If you think we could be a good match, please drop me a line!
I consulted, guided and sensitized journalists and influencers for new trending themes, e.g. the Berlin food scene, creative industries, upcoming districts and eco-hip lifestyles.
I built up/ widened the company’s network of bloggers and influencers, created events and campaigns and helped to establish new concepts and standards.
I performed as a speaker in panel discussions at major trade events like ITB, stood ready as an interview partner and gave workshops at meetups and at the DNX Berlin. Generally, I acted as a consultant and mediator for hotels, tour guides and other touristic partners.
Content creation and storytelling have become integral to my work from both sides – brand/organization and creator. I have been texting and copywriting for travel websites, tourism portals, city guides, blogs, newsletters and social media channels. As blogger campaigns and social media are tightly linked, I naturally developed good skills in social media marketing, too.